Successful Exhibit Marketing 成功的展覽行銷

Terminology

banner
橫幅,也稱布條,指的是懸掛在會展活動場地內的大型橫幅或標幟,有時是以雙語印製或書寫,

poster
海報,指的是各類會展活動,為加強宣傳和廣告周知而印製的印刷品 50x70  70x90 cm

floor plan
會場平面圖,指的是展覽會場中各個參展廠商攤位的位置,尺寸,規劃會場平面圖,也會顯示相關面積.

service provider
服務供應商,指的是提供各項會展活動的供應商,服務的內容可自花藝安排,交通規劃,保險,印刷服務表演團體安排
小型餐宴需求等. 
general service provider

contractor
合約商,指的是定有合約的服務商或供應商,主要是雙方為了得到較佳的保障,確認工作需求及價格優惠.

general contractor

supplier
供應商,指的是為會議展覽活動,提供各類服務或產品的廠商.

decorating
會場裝飾工作,指的是為了凸顯會展活動所需的氣勢或場面,所做的裝潢工作.
decorator 指的是會場不至人員或公司.

Reading

Exhibition is the best face-to-face marketing opportunity for companies around the world.

Provides outstanding sales, marketing, research, branding, financial and other rewards for companies
that understand some important exhibition marketing fundamentals.

Exhibition is the only sales and marketing medium that delivers prequalified visitor to company's
stand in a face-to-face selling environment, as they invest their time and money to be at the exhibition.

Truly an outstanding marketing opportunity.

Ranking and Participating an Exhibition

Step 1: Selecting the Right Exhibition for Your Company.
To choose the best exhibition that matches company's sales, marketing, branding, other objectives is
the first step toward success.

Few thoughts to facilitate selection process:
1. Evaluate according to its importance within that sector, as well as its local, national,
    or international appeal.
2. Review the audience profiles and demographics (metrics, data about the visitors,
    exhibitors, press, etc.).
3. Make sure company producing the exhibition has a good financial reputation.
4. The geographical area exhibition served matches company's marketing needs.
5. Evaluate exhibition's facility, particularly on its technology offerings.
6. Evaluate the support services offered at the exhibition.
7. Consider whether the time of year of the exhibition fits company's marketing plan, and
    political status of destination.