Marketing a Convention   Reading   Develop a Marketing Strategy Promotional Tools Convention Logo Convention Website   Reading An effective marketing progr
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Successful Exhibit Marketing 成功的展覽行銷Terminologybanner 橫幅,也稱布條,指的是懸掛在會展活動場地內的大型橫幅或標幟,有時是以雙語印製或書寫,poster海報,
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Marketing a Convention 行銷會議Vocabulary1. adage 格言2. multiple 很多的 多樣的3. initial 起頭 縮寫4. matrix 矩陣 相關的事物放一塊 MATRIX 5. affiliation 連鎖6. preliminary
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Successful Exhibit MarketingReadingStep16: Lead Classification"Lead Classification System", reflects two important variables affecting anexhibition lead: Time and Money.Exhibition leads is a measure
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Successful Exhibit MarketingReadingStep 12: Networking and Your CompetitionNetworking is the responsibility of who works in the stand,includes management.Face-to-face meeting with customers and prospe
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Successful Exhibit MarketingVocabulary1. outstanding 傑出的    brilliant    superb2. brand 品牌  branding 品牌效應3. financial  財務的 finance n. 4
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Interpretation and Working with InterpretersReadingCommon courtesies of an efficient use of an interpreter:8. When staging international meeting, first step is to designate    the offic
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Interpretation and Working with InterpretersTerminologyTranslation通常指的是筆譯,是將使用某一種語言所書寫的文件,藉著翻譯人員的專業能力翻譯成另一種語言.We would
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Interpretation and Working with InterpretersVocabularycorporate 公司(股份) international corporate 跨國公司imply 意味著apace 急速的 = rapidinclined 導向 偏向undoubtedly 無疑地 dou
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Successful Exhibit MarketingReadingStep 2: Setting ObjectivesObjectives provide direction for every aspect of company's exhibition participation, thus, marketing strategies, branding plans, budgets,
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Successful Exhibit MarketingReadingStep 5: Pre-Show Communications with Long Time Visitors5. SponsorshipsSponsorships are particularly effective in demonstrating your supportfor increased exposure for
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Coordinate a Press ConferenceThe Press ReleaseWhen creating newsworthy press release about events,consider writing about the following topics:1. Government will officially proclaim your conference top
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Coordinate a Press ConferenceReadingPress conferences are designed to gather the mediafor an important announcement.To attract media attention, the announcement must be newsworthy.A kick-off event, a
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Coordinate a Press ConferenceVocabulary1. newsworthy 具有新聞性2. compelling 令人相信的 令矚目的3. informative 具有資訊的 具有教育的    interesting   &
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Robert's Rules:an IntroductionA Checklist for any MeetingAt the Meeting1. Approach the meeting and your partners with a positive attitude.2. Arrive early and make contact with players.3. Find the con
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