Successful Exhibit Marketing

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Step16: Lead Classification
"Lead Classification System", reflects two important variables affecting an
exhibition lead: Time and Money.

Exhibition leads is a measurement to direct sales success and overall results.

It also helps justifying future exhibition investments, also enable to compare results
between different shows.

It proves facts that companies that measure their results are far more successful at
exhibition selling.

Step 17: Working Smarter in the Stand
Drink lots of fluids while working the stand - in particular water. And food or other drinks
(except water) should not be brought onto of the stand.

Staff should always stand, not sit, during the exhibition. Therefore, company shoes are a necessity.

Some simple things to make experience easier: Pack extra business cards, pens, and batteries for
electronic gadgets.

Step 18: Other Exhibit Consideration
Literature: 文書
A more cost-effective way to handle literature requests is to get the visitor's name, address and e-mail
address, and send after the show.

Keep in mind:
Visitor who takes time to make a literature request is likely to be serious about your company, so, follow-up is very important.

Travel impact:
Exhibitors and visitors travel afar to participate in exhibitions, the economic impact of this industry
is significant.

It is important to make reservations for AIRLINES, HOTELS, CAR RENTALS, GROUND TRANSPORTATION, ENTERTAINMENT and DINNING well in advance of the event.

Step 19: Final Comments
Successful business builds on relationship.
Exhibitions are renowned around the globe for production positive business-to-business
relationships between exhibiting companies and visitors.

Can not help a face-to-face relationship with a website or a sales brochure.

In the final analysis, company's exhibition success is directly related to how well stand personnel
interact with the show visitors - your current and future customers.