(2015-05-27) 會展英文(二) 第28講 
by 王瓊玉
2015-05-27 23:49:11, 回應(0), 人氣(709)
2015-05-27 23:49:11, 回應(0), 人氣(709)
Successful Exhibit Marketing
Reading
Step 5: Pre-Show Communications with Long Time Visitors
5. Sponsorships
Sponsorships are particularly effective in demonstrating your support
for increased exposure for company.
Step 6: Management Perspectives
75% of all visitors arrive at an exhibition with a predetermined agenda.
Have a plan of to whom they plan to see and very often what they plan to evaluate and buy.
A Pre-Show activity becomes crucial to show attending company.
Step 7: Staffing Your Exhibit
Visitors remember far more about an exhibit than just booth design and literature.
The appearance of staff is very important.
The staff represents an integral part of company image on the show floor, also, his
ability to converse in the appropriate language of the region is necessary.
Hire a translator to ensure a positive experience in the stand is necessary.
Step 8: Pre-Show Staff Seminar
Hold a pre-show seminar in exhibit stand, or, in a near by conference or hotel room
before every exhibition.
Everyone works in the stand ought to attend this meeting.
Step 9: Selling from the Stand
Brief all staff thoroughly about the show, its audience, proper selling techniques that would
help staff to achieve success mission.
46% of executives purchased products while attending an exhibition.
26% signed purchase orders at the last show they attended.
Step 10: Working with the Press
More than 50% of exhibition visitors want to see "what's new" in products and services.
Use bold graphics, demonstrations, and other effective methods to get visitors' eyeballs.
Prepare a press release on "what's new" for company:
1. Avoid using exaggerated sales terms
2. Be brief, yet factual
3. Prepare press kits include photos with descriptions
Schedule a press conference during the exhibition.
Successful media relations are highly important for a company's marketing efforts.
Step 11: Managing Expectations in the Stand
Important Concept:
1. Overall sales activity bases on the number of persons working in the stand.
2. As well as their ability to interact with the visitors.
Reading
Step 5: Pre-Show Communications with Long Time Visitors
5. Sponsorships
Sponsorships are particularly effective in demonstrating your support
for increased exposure for company.
Step 6: Management Perspectives
75% of all visitors arrive at an exhibition with a predetermined agenda.
Have a plan of to whom they plan to see and very often what they plan to evaluate and buy.
A Pre-Show activity becomes crucial to show attending company.
Step 7: Staffing Your Exhibit
Visitors remember far more about an exhibit than just booth design and literature.
The appearance of staff is very important.
The staff represents an integral part of company image on the show floor, also, his
ability to converse in the appropriate language of the region is necessary.
Hire a translator to ensure a positive experience in the stand is necessary.
Step 8: Pre-Show Staff Seminar
Hold a pre-show seminar in exhibit stand, or, in a near by conference or hotel room
before every exhibition.
Everyone works in the stand ought to attend this meeting.
The better prepared staff is the greater chances of achieving success.
Step 9: Selling from the Stand
Brief all staff thoroughly about the show, its audience, proper selling techniques that would
help staff to achieve success mission.
46% of executives purchased products while attending an exhibition.
26% signed purchase orders at the last show they attended.
Step 10: Working with the Press
More than 50% of exhibition visitors want to see "what's new" in products and services.
Use bold graphics, demonstrations, and other effective methods to get visitors' eyeballs.
Prepare a press release on "what's new" for company:
1. Avoid using exaggerated sales terms
2. Be brief, yet factual
3. Prepare press kits include photos with descriptions
Schedule a press conference during the exhibition.
Successful media relations are highly important for a company's marketing efforts.
Step 11: Managing Expectations in the Stand
Important Concept:
1. Overall sales activity bases on the number of persons working in the stand.
2. As well as their ability to interact with the visitors.