Coordinate a Press Conference

The Press Release
When creating newsworthy press release about events,
consider writing about the following topics:

1. Government will officially proclaim your conference topics at your conference.
2. Feature story press releases.
3. Present an interesting story idea to the media.
    They are usually "feel good" press releases about people, events and/or success stories.

When develop ideas for press releases, consider:

1. Organization's greatest success stories.
2. Brainstorm with coworkers
3. Think of an interesting and compelling story that most
    people might pay attention.
4. If the stories get printed, they will inspire others.
5. Success stories are excellent promotion tools.

Convention Press Kit Content: 新聞稿的資料包

1. A press release announcing your conference.
2. Information of history of Organization.
3. A biographical sketch of organization/industry and/or lead professionals.
4. Social functions and other activities planned.
5. Organization's brochure/promotional materials.
6. Fact sheet of industry statistics.

When creating media list:

1. Make a list of newspaper reporters, trade journal reporters, television and radio
    personalities, internet communications.
2. Call the news desk of the newspaper or station to obtain the first and last name of the
    reporters who cover your beat and/or who make decisions about news content.
3. Tell the operator why you are calling.
4. As how the reporter prefers to receive press release and request information about
    his or her deadlines.
5. Take advantage of the initial phone call to introduce yourself when connected to
    the reporter.
6. Create a spreadsheet with the contact name of the reporter, medium name, and type
    of media, address, phone, fax and e-mail.

Evaluating and Reporting Success

Focus the final phase of campaign on evaluating successes to make better informed
marketing decisions in the future.

Define organization whether or not reached goal of increasing prospective interest on
the industry.

Record the success of each documents for evaluation:
1. The amount of press received
2. The number of attendees
3. Support of industry professionals and leaders
4. Speaking engagements fulfilled
5. Public attention and news clippings.公眾關注 新聞剪報

Situation Dialogue
Organizing a press conference:

Richard(R): Donna, is everything read for today's press conference?
Donna(D): Yes, Richard. Everything has been organized as planned.
R: Are there any changes to the presentation program?
D: Yeah, we do have a few, slight changes in the program; Minister Lin will make
    the announcement after the film presentation.
R: The changes will delay the press conference for almost 20 minutes. Can't we just
    keep to the original schedule?
D: Come on, Richard. Think positive.
R: How about the invitations for the reporters? Will the CNN and Fortune editors come
    to our press conference?
D: Let me see. We got 39 confirmed calls from international agencies and media.
    And there are another eight media groups who will inform me later.
R: By the way, is all the audiovisual equipment ready?
D: Yes, there are few bugs with computer presentation, but they've all been
    taken care of.
R: You'd better double check, just to make sure.
D: I'll get right on it. I will spend the rest of the hour checking all the procedures again.