Coordinate a Press Conference

Reading
Press conferences are designed to gather the media
for an important announcement.

To attract media attention, the announcement must be newsworthy.

A kick-off event, a press conference, will draw attention to the campaign
at the beginning of the convention.

Combine a press conference into one informative and festive affair.

In planning a press conference
Develop a press release about the campaign and related event.

Select a visually appealing venue for your press conference, such as the conference
venue or hotel where your convention is going to be held.

Schedule speakers or committee executive for the interview, provide talking points.

Rehearse questions with the speakers so they are prepared for media inquiries.

Provide light refreshments, if budget permits.

Decorate your press conference with posters, banners, podium signs and other
eye-catching displays.

Rent audiovisual equipment
For better sound quality, broadcast media will want to plug their microphones into
a Multi-Box, which is a box that attaches to the podium to accommodate microphones
from multiple members of the press.

Develop and distribute a media advisory.

Place follow-up calls to determine the media's interest in attending your press conference.

Conduct a rehearsal and a walk-through at the site.

Hire a photographer.

Promoting Campaign Events
Distribute a press release far enough in advance for reporters to run pre-stories.

Pre-coverage in the form of a new story or calendar listing to help spread awareness
and boost attendance.

Attract reporters to attend event in order to cover it on the news that day or to write
a post-story.

Update original press release so it presents a recap, including the number attendee
who join convention.

Enclose a photograph with the full names of the people pictured and cities or
countries they reside.

Direct a reporter who interested in, direct them to spokesperson and assist in obtaining
interesting footage.


The Press Release
Public relations (PR) offers a unique alternative to paid advertising, which may form a free
publicity to spread a message of promotion to general, targeted, or theme-specific audience.

Gaining media attention during conference is an effective way to increase awareness about
the need for international meeting's target.

Pay attention to the news media in city or country including print and broadcast, bulletin boards,
community events and every outlet fit for spreading and receiving new.

Steps are:
1. Set aside ample time to focus on marketing and public relations.
2. Make a media list of all newspapers, radio, TV, and cable stations in city.
3. Call the media on list to determine the correct reporter(s) to target.
4. Prepare a press release for distribution.
5. Call the news department at the newspaper or radio-stations and ask them to send their list
    of news, program and talk shows.
6. Once receive news agencies' packages, study their programming lists.

A press release is a written synopsis of a news story idea that is distributed to reporters to capture
their interest in writing about your organization and cause.

Press release detail: 新聞稿
Who, What, When, Where, How, Why. 400 words.